Back then, staging was new to Portland. Most agents had never heard of it - much less used it. A lot of education was necessary. Thankfully, one brave broker, TC Cairns, gave us a break and our first job. It was a very white condo in Mountain Park and needed color. It was staged during the winter months and sold a couple months later as I recall. When I look at the staging, I cringe but it worked and got the ball rolling. We built our stock one project at a time and word spread. The market was stronger then and many realtors had the attitude that their property would sell, so why stage it. They didn't realize that they may be missing opportunities for multiple offers and a higher sales price. But one success built upon another and soon we were building our reputation for quality and results.
hen the going gets tough, the tough go shopping - I mean, get going! ;-} So it's been a good time to re-evaluate, trim unnecessary expenses to become lean and mean, and explore new directions such as this blog to stay connected with our clients and meet new ones. The amount of stock that we had built to service so many accounts isn't necessary so we are selling the 'clothes' in our 'closet' that we never wear- some good buys to be had - and keeping our favorites while sprucing up with new goodies! The silver lining is an increased commitment to serving our clients and rewarding their faith in us with more for less. We have so much great stuff to work with that we can use more in our projects without shortchanging ourselves and you are the beneficiaries of that. Our prices are lower than ever - most prices include the first month of staging free! And we continue to push ourselves to improve the staging, always trying to outdo ourselves, and get properties SOLD! And those efforts are working - we have had 5 of our luxury properties sell in past couple months in a market that was previously stagnant. We must be doing something right!
I hope you have enjoyed this little trip down Transformations' memory lane. We are at a turning point in our history and are more determined than ever to be here on the other side of this economic challenge. Please let us know how we can better serve you. We are dedicated to your success and, thereby, our own. Let us know what questions about staging, market preparation for properties. or anything we can do to make this blog more fun for YOU. So much yet to learn!!