Update: Even in this tough market, this condo sold - it was up and down in 60 days!
Sometimes the most fun transformations are the ones that look the scariest at first glance. This is a 2 bedroom condo that had been rented out and the owners decided it was time to sell.
The issues with the property included that it was dark and dated. So we advised painting the entire unit the same warm golden tan - including the ceilings - to warm it up and make it feel larger. We also advised the sellers to remove the dark curtains and the little shelf over the fireplace to create cleaner lines. Another issue with the living room was the layout which could be confusing to buyers since there needed to be room for access to the sliding glass door. So we created 2 seating areas: one for conversation in front of the fireplace and another media center. Now those questions about how to use the space have been erased and the room actually feels larger...
It's not just the camera angle, now the kitchen really does feel bigger! And the tile countertops don't look so dated. Accessorizing with simple, modern items emphasizes the counterspace. This is a lot of improvement for a minimal investment...
And the last example is the master bedroom. A fresh coat of paint in the same color provides flow and makes the rooms feel inviting. We left the window coverings off as the view outside of the lush landscaping and water feature was an asset worth showing off. Updated furnishings add to the casual sophistication and should appeal to all age groups. Tip: See how much better the ceilings look painted the same color as the walls? You may not realize that painting the ceilings doesn't cost much more than leaving them white as time is saved not having to tape it off! And they look soooo much better!
What do you think of this transformation?
Tuesday, August 11, 2009
Back then, staging was new to Portland. Most agents had never heard of it - much less used it. A lot of education was necessary. Thankfully, one brave broker, TC Cairns, gave us a break and our first job. It was a very white condo in Mountain Park and needed color. It was staged during the winter months and sold a couple months later as I recall. When I look at the staging, I cringe but it worked and got the ball rolling. We built our stock one project at a time and word spread. The market was stronger then and many realtors had the attitude that their property would sell, so why stage it. They didn't realize that they may be missing opportunities for multiple offers and a higher sales price. But one success built upon another and soon we were building our reputation for quality and results.
hen the going gets tough, the tough go shopping - I mean, get going! ;-} So it's been a good time to re-evaluate, trim unnecessary expenses to become lean and mean, and explore new directions such as this blog to stay connected with our clients and meet new ones. The amount of stock that we had built to service so many accounts isn't necessary so we are selling the 'clothes' in our 'closet' that we never wear- some good buys to be had - and keeping our favorites while sprucing up with new goodies! The silver lining is an increased commitment to serving our clients and rewarding their faith in us with more for less. We have so much great stuff to work with that we can use more in our projects without shortchanging ourselves and you are the beneficiaries of that. Our prices are lower than ever - most prices include the first month of staging free! And we continue to push ourselves to improve the staging, always trying to outdo ourselves, and get properties SOLD! And those efforts are working - we have had 5 of our luxury properties sell in past couple months in a market that was previously stagnant. We must be doing something right!
I hope you have enjoyed this little trip down Transformations' memory lane. We are at a turning point in our history and are more determined than ever to be here on the other side of this economic challenge. Please let us know how we can better serve you. We are dedicated to your success and, thereby, our own. Let us know what questions about staging, market preparation for properties. or anything we can do to make this blog more fun for YOU. So much yet to learn!!